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Nowadays, a business’s growth is fundamentally determined by its online presence. For this reason, ensuring we have the necessary infrastructure in place can be crucial to taking the next step. Sometimes this requires a completely new website, whilst at other times all we need is a new hosting plan.
Why is the right web hosting important for growth? Why is this infrastructure so crucial for taking our business to the next level?
In this article, we offer useful advice to businesses and individuals who are on an upward trajectory and for whom a new web hosting plan could be the next step: buying web hosting.
Why is the right web hosting important for growth?
There are countless businesses operating in Hungary today that are on the verge of a breakthrough, yet are unable to reach the next level because they fail to recognise the problem.
At times like this, many people spend even more on marketing, content and social media, which isn’t a bad strategy in itself, but without the right infrastructure behind it, it’s just money down the drain. Web hosting provides that infrastructure!
Why is web hosting so important for growth? Let’s look at the key factors:
Faster loading times
How quickly our website appears to prospective customers and buyers has a fundamental impact on the user experience. The faster the process, the more likely visitors are to become customers, and one of the foundations of fast loading times is good hosting.
Better SEO
Nowadays, no business can survive in the digital space without SEO. However, it is important to realise that one key element of search engine optimisation is a website’s loading speed. The faster it is, the better the rankings Google can provide.
Declining bounce rate
Faster loading times also lead to a reduction in the bounce rate. According to statistics, if visitors have to wait for a page to load, potential customers are more likely to leave and look elsewhere for what interests them.
Better return rate
Statistics also confirm that websites hosted on fast web hosting services have a higher return rate; people therefore remember our website and are more likely to return if it provides a good user experience.
Web hosting for growth? These are the ones to choose from!
Of course, it matters a great deal which type we choose when our web hosting needs to scale up. In every case, our choice must be tailored to our business and our requirements – in other words, to the next stage of our development.
The following types of web hosting are worth considering from this perspective:
Shared hosting
Shared hosting can be a suitable option for smaller businesses if they want to get started without spending too much. Generally, it doesn’t allow for significant growth, as you still have to share a server with others, but sometimes it’s the best choice.
This is particularly true when the key to our website’s growth lies solely in increasing the size of our storage space. If the speed and user experience are satisfactory and we simply need extra space, then shared hosting is a good choice.
VPS hosting
VPS hosting, on the other hand, offers a suitable alternative if you want performance very close to that of dedicated servers, but do not yet wish to purchase an entire server for this purpose.
If you were previously using shared hosting, a VPS can lead to significant growth, as it offers greater flexibility and scalability. It is particularly well-suited to rapid growth, but generally only provides a temporary solution.
Dedicated hosting/server
If we want to make more significant progress, we should opt for dedicated hosting or a dedicated server rather than a VPS. This can deliver a huge boost in performance and provides full access, thereby opening up a whole range of opportunities for the business to grow.
Although it is the most expensive option of the lot, it offers the greatest flexibility and security. It is particularly ideal if your website is experiencing increasing traffic and needs to handle increasingly resource-intensive tasks.
How do you choose the best web hosting for growth?
Of course, for many people, the terms above have served merely as a brief guide, but they still need some further help on how to choose the best web hosting for growth.
Below, we outline three key points that can make your decision much easier.
How big is the website and what is its traffic volume?
When choosing a web hosting service to support your business’s growth, a key question is: what size and traffic level is your website likely to have?
This is extremely important, as a blog or portfolio site obviously does not need either a lot of storage or exceptional resources to serve its customers.
In contrast, for a dynamically growing online shop or corporate website, it is worth considering more robust solutions, as significant growth and continuous development are likely to be expected, and the web hosting must always support this and scale seamlessly with the growth.
To what extent will the requirements for websites change?
As a business grows, the demands placed on its website are constantly changing. It is vital for a web hosting provider to keep up with and meet these demands – in other words, to keep pace with rising requirements.
For this reason, it is advisable to choose a web hosting plan that still leaves some extra capacity and resources available. If this is lacking, or if you are switching hosting providers due to business growth, bear in mind that you should opt for a plan that allows for some flexibility.
How important are security and maintenance?
Last but not least, one of the most important issues – which isn’t really a question at all – is this: as a business expands, it must pay ever greater attention to cyber defence, security and the regular maintenance of its website, as this will be one of the keys to its success – indeed, in many cases, the very foundation of it.
A good web hosting service must always offer up-to-date features, carry out regular and automated backups, and provide continuous updates. This is the only way to ensure that our website and business remain secure at all times.