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There are numerous free email providers available, which you can use either for your business or for personal purposes. Whilst the idea of not having to pay a penny may be tempting, email addresses created on these platforms are by no means professional; furthermore, they may have numerous limitations or even raise data security concerns.
In such cases, a reliable email hosting service can be beneficial. Instead of having a generic email address, e.g. encegem23@gmail.com, you can create email addresses using your own company domain name, e.g. info@cegnev.hu or számlázás@cegnev.hu.
In this article, we’ll look at what email hosting is and why you should consider using it.
An introduction to the email hosting service
Email hosting is a service that enables users to send, receive and store emails on a server provided by a hosting provider. It often includes additional features, such as calendar and address book management, as well as security features.
One of the most appealing features of email hosting services, compared to free providers (such as Gmail or Hotmail), is that you have greater control over your data and can create completely unique business or family email addresses.
4 benefits of using email hosting
Including a company domain in your email address builds trust
As well as giving your email address a more professional look, using your own domain name can also boost trust in your brand.
In other words, customers and clients immediately associate emails sent from a company domain name with the company’s brand and do not ignore them (even by accident).
Furthermore, a strong brand identity makes your company more accessible to potential clients or customers. If they cannot communicate with you easily, you may lose potential clients.
This brings us to another valuable aspect of email hosting: it allows you to manage multiple addresses easily. For example, you might have accounts for the accounts department, support enquiries and general correspondence. This way, your customers can get in touch with the right member of your team.
The email service grows alongside your business
Scalability is an important feature across all areas of your business. With an email server, you can meet your needs in both the short and long term. This may include a dedicated support team, increased storage capacity or simply adding further email addresses to your domain.
If you want your business or website to grow in the future, email hosting is one of the best ways to ensure you have a primary point of contact. Not only can the packages generally be scaled to suit your needs, but they can also offer high performance and multi-layered additional security.
In fact, depending on your email provider and plan, you can create an unlimited number of accounts. Whether you’re adding addresses for staff or creating new accounts on your website, this can be useful in meeting the growing needs of your business.
You can improve the security of your email account
We haven’t discussed security issues yet. As data breaches have increased dramatically in recent years, this is understandably a top priority for many people.
Encryption can prevent anyone other than the intended recipient from reading your emails. If you need to send confidential information to your team or clients, this can be a crucial security feature.
With customisable virus and spam filter settings, you can create detailed rules either globally or for individual mailboxes, or you can leave it all to us to manage, so you can use your email with complete peace of mind.
Its email service can also be integrated into other tools
Email hosting usually offers a range of features that can improve your business processes. For example, you can use it to send newsletters to your customers about new services.
You can manage your calendar and contacts in one place; whether you’re viewing them on a computer or a mobile phone, everything is always up to date.
That’s why it’s worth considering what additional features an email hosting service offers to round out your toolkit. After all, a quality provider makes your life easier by giving you the tools you need to succeed.