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If you’re a sole trader or run a small business, you probably handle most of your communication with customers, suppliers and other contacts via email. The email address you use for business communication says a lot about your company, and the quality of your email hosting can play a key role in helping you stay organised and on top of things. Here, we’ll look at why the self-employed need professional email hosting.
1. It makes your website look more professional
With professional email hosting, you can use a business domain name for your emails. So instead of having an address ending in @gmail.com or @outlook.com, you can use an address ending in @yourbusinessname.com. This can make an immediate impression on those who receive your emails, as it makes you appear professional, which can be useful for the self-employed when competing with larger companies.
2. It builds trust and confidence
These days, customers expect the companies they do business with to have their own domain email addresses. Indeed, when people receive business emails from free email services, it can make them suspicious as to whether the email is genuine or not. After all, anyone can set up a Gmail or Outlook email account and give the impression that they are a business. A huge amount of spam and phishing emails are sent using free email addresses.
One of the biggest advantages of having an email address with your own domain is that the domain belongs to you. When people receive emails from such an address, it builds trust that the sender is genuine, and gives them greater confidence to use your services.
3. Protects its brand’s reputation
When you purchase a domain name, no one else can use it. This prevents other companies from buying it and using your company’s name and reputation to poach your customers. It also prevents cybercriminals from buying it and using it to deceive your customers.
4. Multiple email addresses
One of the key benefits of professional email hosting with your own domain name is that you can use multiple email addresses for your business. Although self-employed people may not have many employees, each of them can have their own business email address. You can even make your company appear larger than it actually is by creating different email addresses for different purposes, making it seem as though you have several departments, such as sales@, support team@ and finance@. You can even create addresses for specific purposes, such as newsletter@.
5. Get more out of your emails
With professional email hosting, you can do so much more with your email. Creating, managing and deleting email accounts becomes much simpler; you can access your emails via webmail from any browser, or integrate them into your favourite applications, such as Outlook, for use on your PC and mobile phone. You can also set up email forwarding and automatic replies, as well as create and share calendars, contacts and tasks, all via an easy-to-use dashboard.
6. You can save time and improve security
Inboxes are flooded with spam emails, many of which can pose security threats, such as phishing, attachments that install malware, or links to malicious websites. Some professional email hosting plans, such as those offered by eukhost, include the SpamExperts enterprise-grade spam filter. By blocking 99.98 per cent of spam emails, you can save several hours a week clearing out your inbox and protect your devices from malware, ransomware, phishing and other security threats.
7. Use your domain for both email and your website
You can use the same domain name that you use for your email address as the hosting for your website. If you don’t yet have a business website, this makes perfect sense, as it allows your business to be found online and seen by many more potential customers. What’s more, if you choose eukhost’s web hosting plan, professional email hosting is included in the price, so it won’t cost you any extra. And with one-click installation of easy-to-use website builders, such as WordPress, you can be online in no time.
8. Protect recipients with email certificates
Cybercriminals may target your customers by sending fake emails that appear to have come from your business. Sometimes these forgeries are very difficult to distinguish from the genuine articles, which is why so many people fall victim to them.
Email SSL certificates protect your customers by verifying that the email they receive is actually from you and not from someone else. For added security, emails and attachments are encrypted when sent, so they cannot be intercepted or tampered with whilst in transit.
Conclusion
For self-employed people who still use free email services such as Gmail or Outlook, professional email hosting can have a positive impact on their business. With your own domain and hosting service, you can appear more professional, boost customer confidence, communicate more efficiently and securely, and reduce the time spent sorting through spam.