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Although, from an SEO perspective, the domain name no longer carries as much weight as it once did, when it comes to our business’s reputation, growth and marketing, the choice we make is by no means insignificant.
How can we find the domain name that best suits our business? In this article, we’ve examined the topic from several angles and, drawing on our practical experience, have compiled a list of things we definitely need to bear in mind. Let’s take a look!
Keep it as short as possible
The shorter the domain name we can come up with, the better it will be for our website. This is partly because it’s easier to remember, and partly because prospective customers will find it easier to type into their browser and less likely to make a mistake.
From a marketing perspective, a short domain name is preferable; indeed, when it comes to brand building, the better option is to come up with a name that is as short as possible, whilst naturally reflecting our business.
Let’s also pay attention to memorability
Of course, just because a domain name is short does not necessarily mean it is easy to remember. In this regard, care must be taken to ensure that it is a well-known or at least easily recognisable phrase, which is also straightforward to pronounce and say.
After all, customers often have to write things down or say them out loud, and in such cases it’s better not to have to spell things out.
Let’s leave out numbers and special characters
Although there are some brands where the use of numbers in a domain name is unavoidable, in most cases it is best to avoid them. The reason for this is that customers will not be able to tell from hearing it whether it should be written with numbers or letters, which can cause problems.
It is best to avoid special characters, including even hyphens, as entering them can not only cause difficulties but also increase the likelihood of misunderstandings.
Let’s leave the SEO considerations from years ago behind
Unfortunately, a very common problem when choosing the right domain name is that many people still base their decisions on SEO principles that were accepted and effective years ago, but which are no longer relevant at all.
For example, having your core business activity, key keyword or location appear in the domain name itself. These days, these offer very little added value; much better results can be achieved later on with the right content strategy and online marketing.
Make sure you choose the right domain extension
Domain names always have a top-level domain (TLD). Examples include .hu, .com, .eu and others. It is very important to pay close attention when choosing one! If your business will mainly focus on the Hungarian market, then the .hu TLD is the best choice.
However, if we were to expand in the future and specifically target international markets, we would need to think about this right from the very start and choose a .eu or .com domain name for this purpose from the outset.
It’s worth registering several domains at once
If you’re planning to build a brand – whether you’re focusing on Hungary or abroad – it’s very important to protect yourself by registering several domains at once.
It is worth purchasing all relevant domain extensions at this stage, even if they will not contain any content for the time being. In addition, it is advisable to secure alternative spellings of the domain name, as well as other possible variations, as competitors may exploit these later and cause a great deal of trouble.