Web hosting geography: Where is our site located?

3 min read

If we create or program our own website and perform the backup of the associated files and program code exclusively on our computer, then, as a rule, only we will be able to see it; it will not be accessible to anyone else.

After all, the whole point of having your own website is that people all over the world can access it by typing your purchased domain name into their browser’s address bar. To make this happen, you need web hosting, where you can upload your website and link it to your chosen domain, making it immediately accessible to everyone.

Where is the web hosting located?

A common question regarding web hosting is: where exactly is it located, and where will our website be hosted? It is difficult to answer this question in geographical terms, as some providers operate their own server farms, whilst others rent servers or entire server farms to provide space for websites.

This could be in a small town in the countryside, in Budapest, or even on the other side of the world, in a foreign country. Geographical location is no longer a factor in this regard, nor does it determine the choice, so it is worth turning the question around.

It is therefore far more appropriate to ask: what sort of web hosting should we use to host our website in order for it to be successful? In this regard, several factors need to be taken into account to arrive at a comprehensive answer, so we have summarised the most important ones below.

What should the ideal web hosting be like for our website?

1. Fast

Speed is important for a website not only from an SEO perspective, but also because it enhances the user experience. People – including our visitors – no longer like to wait for a website to load, so it’s worth choosing a web hosting provider that offers the necessary speed and infrastructure to support this.

Most providers publish comprehensive statistics on this, and assure prospective customers that the connection is made directly via independent points to several Internet Exchange Points, which is one of the foundations of fast hosting. In most cases, it’s enough to check the provider’s own website: if it’s fast enough, there’s nothing to worry about!

2. Secure

We are living in the heyday of cyberattacks, which is why it is essential, when choosing a web hosting provider, to ensure that our website is hosted somewhere where adequate data protection and other related features are guaranteed.

For example, it is essential that our website has an SSL certificate, but backup and restore options are also of fundamental importance, as is the fact that the hosting provider carries out automatic backups at regular intervals, so that this does not have to be done manually.

3. Scalable

It is also essential for web hosting to be flexible and scalable, particularly if our business is expected to experience dynamic growth in the future. This is because growth typically – even without an online shop – goes hand in hand with an increase in the size of the storage space.

Good web hosting isn’t just for storing files related to your website; it also provides a seamless foundation for your company’s email system. And as more departments are set up, more new staff join and more new services are launched, scalability becomes increasingly important.

+1. Technical support should be available

Last but by no means least, we should endeavour to host our future website with a web hosting provider that offers substantial technical support. Problems or issues may arise at any time that can only be resolved with assistance. In such cases, it is a huge advantage to have someone to turn to for help!

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