Both services send emails, but they are designed for different purposes and are subject to different rules. Email hosting is intended for everyday personal and business correspondence, whilst the newsletter service is designed to send the same email to a large number of subscribers.

Email hosting

The email hosting service provides mailboxes under your own domain: you can send and receive emails via IMAP or POP3 using an email client, or via webmail in a browser. There is an hourly sending limit, ranging from 200 to 1,000 emails per hour depending on your plan. This limit is in place to prevent a compromised account or a mass mailing campaign from damaging the server’s email reputation, on which the delivery of other customers’ emails also depends.

Newsletter service

Our newsletter service is available in various plans based on the number of emails that can be sent each month (from 10,000 to 50,000), and offers everything you need for a mailing list:

• subscription form and double opt-in, meaning that the subscriber confirms their subscription via a confirmation email;
• lists, custom fields, segmentation and API;
• automatic handling of bounce addresses, unsubscriptions and spam reports;
• Autoresponders and campaign-specific statistics (opens, clicks).

A comparison of the two

	Email hosting	Newsletter sender
Objective	personal correspondence	the same email sent to multiple recipients
Send	with an hourly limit	from the monthly allowance, per campaign
Login	to your inbox	No mailbox
Recipients	individually or in small groups	lists, segments
Unsubscribe, bounce rates	manually	automatically

Why shouldn’t you send newsletters from your email account?

• The limit: sending a list of several thousand people from the mailbox would take hours and would exceed the limit.
• The rules of the major service providers: from 2024, Gmail and Yahoo, and from 2025, Microsoft Outlook.com, will require anyone sending at least 5,000 emails to them per day to authenticate their emails using SPF, DKIM and DMARC. In addition, Gmail and Yahoo require a one-click unsubscribe option in marketing emails, and the spam report rate must be kept below 0.3 per cent; according to Yahoo, unsubscriptions must be processed within two days. It is not possible to monitor this manually from a single mailbox.
• Reputation: if recipients mark a large number of emails as spam, this will affect both your domain and the sending server, and even your normal business emails may end up in the spam folder.
• BCC is not a solution either: having many hidden recipients is still a form of mass mailing, and it does not solve the problem of unsubscribing.

Which one should you choose?

• You need email hosting for day-to-day correspondence: quotes, support team, invoices and consultations.
• You’ll need a newsletter tool if you regularly send newsletters, special offers or updates to your subscribers.
• Most businesses need both: a mailbox for replies and a newsletter service for campaigns. Only send newsletters to those who have given their prior consent, and ensure that every email includes an option to unsubscribe.

Our blog post provides more details on the benefits of marketing newsletters and the characteristics of a good newsletter.