English
Magyar
WordPress remains the most popular way to build websites and offers entrepreneurs a range of extremely useful tools to improve their website’s performance. What’s more, it’s free to use, easy to manage, and its popularity means there’s an encyclopaedic knowledge base available online to help with every aspect. Here are the reasons why it is the number one choice in the business world.
Easy to set up
Business owners don’t want to waste time setting up their websites; they have far more important, business-focused tasks to carry out. If you want to get online quickly and without any technical knowledge, WordPress is ideal. Setting it up is usually a simple, three-step process: purchase web hosting where you’ll run your site, register your domain name (i.e. the name of your website) through your hosting provider, log in to your hosting control panel and install WordPress.
Once you’ve done that, your new website is ready; all you need to do next is choose the best template and create the pages you want on your site. You can do all this via a user-friendly interface, and no coding knowledge is required.
The versatile WordPress is suitable for all business websites
Unlike Magento, which was created specifically for e-commerce, WordPress is extremely versatile and can be used to create websites for any type of business: online shops, estate agents, membership sites, professional services, construction and other commercial sites, venues and events, blogs, wholesale – whatever you like.
What’s more, there are also plugins available that can help you add the specialised features required to create specific types of websites, such as the free and very useful WooCommerce plugin, which is used to set up online shops and other e-commerce stores.
Dedicated WordPress hosting
To ensure your WordPress website performs as well as possible, you need high-performance, reliable and secure web hosting. However, as WordPress has its own quirks, not every hosting plan is configured to deliver optimal performance. For this reason, many businesses opt for dedicated WordPress hosting, where the hosting setup is tailored to the specific requirements of the WordPress platform. This ensures faster loading times, the ability to handle higher traffic volumes, prevents issues that cause downtime, and makes the site less vulnerable to intrusion. WordPress is often pre-installed, so from the moment you log in for the first time, you’ll have everything you need to get started. Few other platforms offer their own dedicated hosting solution, and this is yet another reason to choose WordPress.
A huge selection of website themes
Uniqueness is what sets your brand apart from your competitors, so having a website that clearly bears the stamp of your own identity is key to attracting and retaining customers. One of the best things about WordPress is that you can choose from thousands of free themes to create different types of websites. For many people, the problem isn’t that they can’t find the right theme, but that they’re spoilt for choice when it comes to making the final decision. If you’re still stuck, there are thousands of premium themes available from web developers.
The themes are available in a wide range of colour schemes, fonts and layouts to help you create the perfect website, and each theme has its own options and special features. You can also customise the themes to better suit your business.
SEO-friendly platform
Search engine optimisation (SEO) is crucial if you want your website to rank well in search engine results. Although SEO is an ongoing task, WordPress has numerous built-in features, such as the way web pages are structured, which help your pages perform better. In addition, there are a number of professional, industry-standard SEO plugins that can help you implement highly effective SEO strategies. One of the most popular and highly regarded is the free Yoast SEO plugin, which can assist with both on-page and off-page SEO aspects.
Unrivalled functionality
A plugin is a piece of software that adds extra features to your WordPress website. With nearly 55,000 free plugins available directly from your website’s dashboard, you can add every conceivable type of feature to your website, be it analytics, security, email marketing, sales features, e-commerce, SEO, image optimisation – and the list goes on.
No other platform comes close to the number of plugins on offer, and perhaps even better than that, you can install them with a single click.
Built-in and additional security
A secure website is essential, not only to prevent your site from being hacked or infected, but also to protect the data you share with your customers and to help you comply with the numerous regulations that website owners must adhere to, such as PCI DSS or the GDPR. It is therefore good news that WordPress comes with a wealth of security features to help keep your website secure; some are built-in, whilst others can be added using a plugin.
You’ll find that the WordPress core is updated regularly and automatically whenever a patch is released to address newly discovered threats, and plugins are also updated regularly for the same reason. You can also set up automatic plugin updates, so your website isn’t left vulnerable.
A third of the world’s websites are built using WordPress, and it is used by brands such as Facebook, Microsoft, Mercedes-Benz, the BBC and Bloomberg – to name but a few. Why do these leading companies use it? Surely not just because it’s free. Far more important are the amazing things WordPress is capable of, and this is why it remains the number one choice for businesses, both large and small.
If you’re considering using WordPress for your business, take a look at our WordPress hosting plans.