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Particularly when it comes to business websites, the question often arises: should we opt for shared hosting or a VPS?
As a business, we know exactly what our website’s requirements are and how it can develop in the future, so we are certainly well aware of performance-related issues, as having the right infrastructure is one of the keys to success.
As a VPS can significantly improve a website’s performance, we have compiled below the key points that may be important to know on this subject.
What is a VPS?
Let’s start with the basics! A VPS is simply a virtual private server, which actually runs on physical servers. Compared to shared hosting, the biggest advantage of this alternative is that you either don’t have to share a server with anyone else at all, or you only do so in a way that doesn’t come at the expense of your resources.
A VPS is therefore a good solution if we want to provide our website with high performance and ample resources across the board, so that we can serve our customers with confidence whilst also ensuring future growth.
How can a VPS improve our website’s performance?
Now that we know what a VPS is, let’s look at its key features, which can help improve the performance of our website.
We get maximum resources
Unlike shared web hosting – which is ideal for hosting websites with lower traffic volumes – a VPS typically offers the capabilities of a single-processor physical server, which you do not have to share with others.
As a result, they not only provide sufficient resources to handle the most common server tasks, but much more besides – they can even host websites with thousands of visitors or online shops offering thousands of products.
Can be optimised for any purpose
A key feature of VPS servers is that they run their own Linux operating system and applications, meaning they can be easily optimised for virtually any task or purpose, whether you need a large-scale e-commerce solution or a newsletter distribution system.
We can achieve all this not only because of the greater resources available, but also because they come with full administrator rights, meaning any application can be installed on them to further enhance our website’s performance.
Lightning-fast data storage and retrieval
Website performance is often determined by the storage used in the servers. Although it is now common for servers to use SSDs, VPS servers always serve websites from very fast SSD RAID arrays.
Not only does this offer extremely fast read and write speeds, but it also has a positive impact on data storage security. It is no coincidence that a VPS is capable of storing up to several hundred gigabytes of data without any problems.
With the right expertise, it offers an extremely flexible infrastructure
The only drawback of a VPS is that it requires a basic understanding of system administration to manage it. However, if you have this knowledge and the necessary expertise, it can be used to create an extremely flexible infrastructure for a website.
From this perspective, shared web hosting is far more advantageous; however, as outlined above, this convenience comes at the cost of significant compromises if you are a business user with a large customer or visitor base, or one that is growing rapidly.