If your future online business is going to focus solely on the Hungarian market, you have surely already decided that you need a domain name with the .hu extension. But that is only one of many things to pay attention to when choosing.

This does not mean it is inadvisable to register several domain names or several extensions, but some considerations can make choosing the name itself difficult.

With the useful tips below, we want to make this process easier for future .hu domain name holders. So let’s see how to find the right one for your business!

Keep it short and simple

The most important consideration for a .hu domain name is that it should be as short and simple as possible. If your brand name or word is long, try shortening it or using only the initials, or find a suitable alternative and compromise.

In our experience, the ideal domain name is 6 to 14 characters long and simple enough that nobody has to think about how to spell it or stumble when reading it out, while still being sufficiently unique.

Besides readability, it should be easy to spell

For a .hu domain name, readability and easy spelling are very important, so that your future visitors – if they don’t find you through Google – can write down and type your domain name without any trouble, even after only hearing it.

Hyphens, or the word ‘and’ in the name, can cause serious problems – many people would type ‘&’ instead, even though such a special character cannot appear in a domain name at all – and numbers can cause a lot of confusion too, as people don’t know whether the number is written as a word or in digits in the domain name.

Doubled letters and anything that could be misunderstood should also be avoided. The aim is for the website address to be instantly understood and written down even by someone who has never come across you before.

Unique, but connected to your business

Although the above may already be quite a puzzle, that is not the end of the story: when choosing your future .hu domain name, uniqueness is important, so that it does not sound even slightly like the names of other businesses, while still being connected to what you do.

This can be especially important for brand building; however, if the domain name already contains the place name, it is not worth cramming keywords in alongside it. Keywords do far more harm to how you come across than they help with search engine optimisation.

Be thorough and quick

What does this mean? Several things at once! When choosing a .hu domain name, it is very important to look around the market thoroughly, that is, to research whether the name or brand you have in mind is definitely still free.

You can save a lot of money by choosing your .hu domain name after market research. Once you have found the right one, leave nothing to chance: register it immediately, along with other extensions and any alternative names, and for your main domain name it is worth securing trade mark protection – especially when launching your own brand.

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